This Is Human
A boutique digital public relations consultancy specialising in the art of algorithms - for the era of AI search and Generative Engine Optimisation.
Where brands of beauty and online optimisation meet.
‘The strategy This Is Human did paved the way for a complete overhaul and has fundamentally changed the way the business looks at content online’
- Digital Program Manager, Aesop.
Make AI swoon.
Turn prompts into pipelines.
GEO (ex)cites you.
Make AI name drop you.
Be the source.
Make AI swoon. Turn prompts into pipelines. GEO (ex)cites you. Make AI name drop you. Be the source.
The Most Comprehensive Digital Public Relations Services for AI in Australia.
Signature PR Package
The Signature PR Package is our flagship service for brands ready to lead, not just participate, in the new era of AI-powered brand visibility.
Growth Package
The Growth Package is built for brands that have the basics covered and are ready to increase frequency, depth and strategic targeting in their PR approach.
Essentials Package
The Essentials Package is designed for brands that need to establish a presence in the systems that shape how people discover you through AI.
GEO Digital PR Strategy Workshop
This workshop shows why brands appear in AI answers, who shows up, who doesn’t, and the practical PR actions that will lift your inclusion.
SEO Team Add On
SEO team shares monthly topics, entities and priority pages. We convert those inputs into stories, quotes, targets and placements across media, forums and creators.
‘This Is Human provided a comprehensive overview of SEO principles and best practice, which we found really valuable given our diverse range of stakeholders. No easy feat given how intimidating and complex SEO is’
- Senior Online Content Specialist, Bendigo Bank.
Meet your lead contact
Amy Broadfoot, Managing Director
A senior digital consultant and content strategist who works with a team of expert PR leads. During her career she’s worked with the best - leading content strategist and large SEO projects for Canon, Showpo, Monash University Bluescope Steel and Aesop. She founded TIH nine years ago and is now focused on how brands are understood by both algorithms and people.
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Traditional Digital PR often prioritises links and coverage. GEO adds a focus on brand mentions, entity co occurrence and machine parsable structure, because these are what AI systems read when they compose answers. You get all the traditional value of PR, but with the added longtail benefit of GEO.
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Most clients see early movement in six to twelve weeks. That includes coverage, mentions and growth in branded search. Stronger AI citation presence builds as momentum compounds. Timelines depend on story strength and category competitiveness.
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No ethical digital PR agency guarantees placements. We run a rigorous program with strong angles, clear proof points and expert access to earn coverage.
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A named spokesperson, clarity on proof points such as data and case studies, and timely review and approvals. We handle strategy, pitching, production and measurement. We’re also happy to work with your SEO staff or existing digital agency - no doubling up here.
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We are based in Melbourne, Australia, and the team works across time zones. Start with a short consult using the contact form or email amy@thisishuman.com.au
Book a consult
Book a consult
Let’s get your brand into answers in Google’s AI Overviews, ChatGPT and Perplexity - and beyond!