Art of Algorithms

Overview

A workshop introducing the the fundamentals of SEO and search based content marketing. Designed for corporate marketing, PR and creative teams or anyone who wants a general understanding of SEO in a very accessible, hands-on workshop.

In 2017 and 2018 Content Marketing became a hot topic but now savvy marketers and brand managers are asking more questions around its long term impact and ROI. As the industry moves away from purely brand based executions, there is a need to understand how we bring together both creative excellence and search marketing (SEO) practices into holistic content executions and website optimisations. In this training session participants not only learn the fundamentals of SEO but also how to create content that drives targeted traffic to your website that is inclusive of creative, social media, PR and technical SEO tasks. Thus highlighting the tasks across business departments required to achieve significant results in Google’s search rankings. By the end of the class you’ll have created an actionable task list to begin producing one piece of SEO content for long term marketing results.

Learning outcomes:

  • What is SEO and what are some of the 200 ranking factors.

  • How does quality creative impact algorithms in search engines. 

  • How PR coverage, social shares and earned media connect with SEO.

  • Formatting and structuring content for better search engine visibility.

  • How to approach content strategy, creation and distribution for one SEO content execution.

Important notes:

  • Please allow 2.5 hours.

  • Please bring a laptop and a pen and paper.

  • Can be held in Melbourne or remotely via Google Hangouts.

Take aways:

  • List of search ranking factors and SEO glossary.

  • SEO web content template and checklist.