PR for Generative Search in Australia, built to complement your SEO team

The search landscape has fundamentally shifted.

PR is no longer just reputation—it's discoverability.

As AI-powered search reshapes how people shortlist brands, off-site signals determine who gets included in the conversation. We partner with your SEO team to transform your topics and entities into media citations, community discussions, creator reviews, and a clean newsroom that search engines and AI can recognise and reuse.

Why This Matters More Than Ever

The evidence is overwhelming: AI search is the new battleground for brand visibility.

  • Google's AI Overviews now appear for over 50% of queries, doubling since August 2024, according to recent industry analysis

  • Research analysing 1M+ AI Overviews shows that 40.58% of AI citations come from Google's top 10 results

  • Analysis of 8,000 AI citations reveals what each AI model trusts and how strategic content earns visibility in generative search results

  • Semrush research suggests AI systems are more likely to cite content tailored to highly specific use cases and audiences

The first-mover advantage is real and it's narrowing. Those early citations in AI summaries become self-reinforcing—driving backlinks, brand trust, and further AI visibility. If your brand isn't appearing in AI summaries now, your chances diminish with each passing month.

The first-mover advantage is real and it's narrowing.

Those early citations in AI summaries become self-reinforcing—driving backlinks, brand trust, and further AI visibility.

If your brand isn't appearing in AI summaries now, your chances diminish with each passing month.

Major brands across industries are already investing heavily in AI-optimised content strategies. According to industry case studies, companies implementing comprehensive AI search strategies are seeing significant competitive advantages in visibility and lead generation. Meanwhile, brands waiting on the sidelines are finding themselves increasingly invisible in AI-powered search results that now dominate user behaviour.

The reality check: Your competitors who've started building AI citations are creating a compounding advantage that becomes harder to overcome with each quarter. As consumers rely more on AI-based search and summaries, traditional marketing approaches are becoming less effective, according to Bain & Company's research.

How We Work

We keep it straightforward. Month one is kickoff and discovery, month two is planning and build, then month three onwards is a custom monthly retainer. Your SEO team continues on-site work. We run the PR and off-site engine.

How We Partner with Your SEO Team

You share monthly topics, entities and priority pages

We convert those inputs into stories, quotes, targets and placements across media, forums and creators

We report prompt inclusion, entity coverage and which sources AI summaries used, so the off-site impact is obvious

Month One: Kickoff and Discovery

Goal: Understand what AI and search already know about you, where they look for answers in your category, and which stories will move inclusion fastest.

What You Receive

AI and SEO Signal Source List - Grouped by topical clusters and authority tiers. Includes tier-one media, vertical press, newsletters, Reddit and Quora communities, Whirlpool threads, creator blogs and YouTube, industry directories, review sites, knowledge bases such as Wikidata and Wikipedia, relevant education and government sources.

Entity and Mention Audit - Shows where your brand appears now, the quality and freshness of those mentions, and which entities co-occur with your name.

Prompt Baseline - Across an agreed query set in Google AI Overviews, Perplexity and ChatGPT with browsing, complete with screenshots and source attribution.

Messaging and PR Matrix - Aligning quotes, talking points and proof to your SEO topical map, with a publication taxonomy and forum topics by cluster.

Newsroom Setup or Refresh - If needed, with three seed posts, a press kit, internal links and Article or NewsArticle schema so coverage can be crawled, indexed and cited quickly.

Governance Pack - Covering approvals, spokesperson availability and disclosure guidelines for communities and creators.

Why It Matters

Month one gives you the evidence base and the playbook. You can see where you should be, where you are and the gaps that PR will close, plus a clean measurement baseline for your SEO team.

Month Two: Planning and Build

Goal: Prepare the channel mix, assets and calendar that will plant signals where they count.

What You Receive

Quarter Plan by Cluster - With monthly story arcs, target publications and newsletters, forum topics and a creator slate.

Press-Ready Assets - Including one news release template, one byline outline and refreshed boilerplate and executive bios.

Journalist Targets - By tier and beat with notes on angle fit and recency.

Forum Playbook - With model answers, disclosure lines and moderator outreach where useful.

Creator Briefs - For three to five mid-tier creators, with entity-rich titles and captions.

Measurement Plan - Your SEO team can track, including prompt inclusion, source attribution, placement velocity, entity coverage and newsroom indexation speed.

Month Three Onwards: Monthly Retainer

Goal: Run the right mix every month, then optimise based on what moved inclusion in AI answers.

Typical Month

Media - One news pitch or release, one byline or expert comment, targeted outreach and follow-ups, coverage logging.

Communities - Four to eight quality posts or replies in agreed forums, AMA planning where relevant.

Creators - Three to five assets live with usage rights, entity-rich titles and captions, a repost and syndication plan.

Thought Leadership - One placed opinion or analysis for B2B and education, two rapid quotes for timely commentary.

Newsroom Updates - Coverage recaps with canonical links, images and schema checks.

GEO Reporting - Fresh prompt tests with screenshots, the sources used, movement in inclusion and clear next actions.

How We Optimise

We compare the sources behind AI answers to the signal source list and adjust the next month's mix. If forums are being cited, we expand that thread map. If a curator newsletter influences your category, we prioritise that pitch. If a creator video keeps being reused, we commission the next one.

What Success Looks Like

Your SEO team can measure progress in the same dashboard they already use.

Core KPIs

  • Prompt Inclusion Rate and summary quality for the agreed query set

  • Entity Coverage across placements, communities and creator captions

  • Placement Velocity and tier mix by topical cluster

  • Forum Engagement quality and creator indexation

  • Newsroom Indexation speed and schema pass rate

  • Referral and Assisted Conversions where available

What You Do, What We Do

You keep on-site tasks moving and supply a short monthly SEO brief of topics, entities and priority URLs.

We handle the off-site work end-to-end, from angle creation and writing to outreach, forum participation, creator commissioning and newsroom operations.

We meet monthly for approvals and a concise readout, then we get back to execution.

Ready to Start?

Begin with the free mini-audit. We'll share a one-page view of where you should be, where you are and the gaps across ranking pages and citations, then tailor month one to your goals.