Essentials PR Package: Build Your Foundational Visibility
The Essentials Package is designed for brands that need to establish a credible presence in the digital landscape — not just in the eyes of journalists and consumers, but also in the systems that shape how people discover you through AI and search.
This is the foundation of PR for Generative Search. It’s for new or repositioning brands, product launches, campaign bursts, or organisations that need a reliable baseline of media and mention activity to build from.
Why Essentials Matters
If you're not being talked about online, you're not being found.
AI-driven discovery engines — from Google AI Overviews to ChatGPT — reference external signals to build authority profiles. This includes where your brand is mentioned, what it’s associated with, and how credible the source is.
With Essentials, we make sure your brand starts to show up in the places that matter.
What’s Included
Mini PR audit and digital visibility baseline
Targeted press release campaigns (up to 2 per quarter)
Digital media pitching to vertical and local outlets
Product PR kits and quote library
Initial media list development
Forum and community placement support (e.g. Reddit, Quora)
Digital press page and brand boilerplate copywriting
Who It’s For
New brands or services seeking media exposure
Companies repositioning or launching new campaigns
Founders preparing for investment or visibility rounds
Product launches that need media and creator attention
Educational or research institutions seeking consistent online mention
How We Work
PR Planning Session We identify core audiences, positioning language and media goals.
Message Crafting We write brand-ready press materials and structured content to suit both readers and retrieval engines.
Targeted Media Execution We pitch your story to relevant outlets — from trade verticals to city media to emerging newsletters.
Community Layering We seed mentions across high-trust online communities where citations are picked up by AI.
Outcomes
Baseline visibility across digital media and forums
Indexed mentions in places AI and Google use for brand authority
Reusable copy and content for founder and marketing teams