Signature PR Package: Lead Your Brand Into the Future of Discoverability
The Signature PR Package is our flagship service for brands ready to lead, not just participate, in the new era of AI-powered brand visibility.
This program is designed for established and scaling organisations across technology, wellness, skincare, design and education — brands with ambition and a desire to be the most cited, most trusted and most retrievable in their category.
In today’s digital ecosystem, being visible isn’t enough. You need to be findable across every system that matters: AI assistants, generative search tools, forums, creator content, digital newsrooms and expert newsletters. The Signature Package ensures you are.
Why Signature Is Built for the Future
AI models like Google’s Search Generative Experience (SGE) and ChatGPT with browsing don’t rely solely on your website. They weigh off-site signals such as:
Mentions in authoritative and trusted digital publications
Co-occurrence of your brand with relevant industry language
Coverage across forums, expert hubs and mid-tier creator content
Presence in podcasts, newsletters, and reference content
AI weighting of content.
The Signature Package is built to optimise all of these. It’s the most holistic off-site PR and visibility program available in Australia today.
What’s Included
Everything from our Essentials and Growth packages, plus:
Monthly always-on media outreach and tailored journalist pitching
Executive visibility planning including authored op-eds and interviews
Long-form editorial asset creation including whitepapers and guest columns
Mid-tier creator outreach, influencer kits and unboxing campaigns
Quarterly digital showrooms or media days (in-person or virtual)
Forum authority building and strategic thread seeding
Monthly brand prompt testing and reverse engineering AI answers
Executive quote banks, leadership bios and media training
Who It’s Designed For
Tech companies entering global markets, preparing for IPO or investment
Spas, skincare and wellness brands looking to be featured in trusted lifestyle outlets
Homeware and design brands building high-end credibility through editorial and influencer content
Tertiary education institutions and think tanks seeking influence on public and policy conversations
CMO and digital leads who want clear reporting and return on PR efforts
Our Four-Step Execution Process
1. Visibility and Signal Mapping
We map every external source of visibility your brand should influence — from tier-one publishers and creators to Reddit threads and Quora answers.
2. Story Arc Development and Editorial Planning
We craft multi-touch narratives across channels, from industry features to executive thought leadership.
3. Targeted Execution
We engage media, creators and communities through:
Custom pitch angles and campaign cycles
Creator-led product storytelling
Long-tail thread placements and forum narratives
Guest content for relevant verticals
4. AI Prompt Testing and Optimisation
We test how your brand appears in generative tools monthly. Then we adjust our content, keywords and placement tactics based on real generative search results.
Results You Can Expect
Authority signals that improve your generative search presence
Brand narratives placed in high-trust, high-visibility environments
Clarity for internal teams around where PR meets search and sales
Expanded digital presence across channels AI tools index and trust
The Signature Difference
This is more than PR. It’s infrastructure for long-term discoverability, trust and brand memory. If your brand is ready to become the answer in your category — not just a result — the Signature PR Package is for you. Let’s make your brand retrievable, recognisable and respected.