PR is no longer just reputation work. It’s discoverability infrastructure.

In the age of AI-powered search, how your brand is surfaced is no longer limited to traditional rankings. Tools like Google’s AI Overviews and ChatGPT rely on public web signals to decide who appears in their responses. That’s where Generative Engine Optimisation (GEO) comes in.

We don’t just do PR. We help brands train the web — and AI — to recognise them as relevant, credible and trusted sources.

Why This Matters Now

Recent studies show that brands with consistent off-site signals (mentions, interviews, citations) are up to 10x more likely to appear in AI-generated summaries than those focused only on backlinks or on-page SEO.

PR now directly impacts whether you show up in: Generative search results, Voice search tools, AI-assisted product discovery, Industry Q&A threads powered by LLMs

How GEO Changes the Game

AI doesn’t just crawl. It infers. That means it rewards brands mentioned:

• In respected publications and newsletters

• On forums and community pages

• Alongside key industry terms and entities

Our Method

We design PR campaigns that shape how AI understands your brand. That includes:

• AI-friendly press releases

• Mentions across tier-one and niche media

• Influencer mentions that contribute to web knowledge

• Story arcs with strong entity co-occurrence

We’ve Worked With Some Of The Best

Our Digital PR Services

Tailored for both B2C and B2B industries. The most comprehensive Digital PR services in Australia.