Growth PR Package

Scale Your Visibility, SEO and Influence

The Growth Package is built for brands that have the basics covered and are ready to increase frequency, depth and strategic targeting in their PR approach.

This is where PR and SEO fully align.

With smart story arcs, coordinated media and community placement, and integrated reporting, the Growth Package builds brand authority that translates into clicks, trust and conversion.

You’re not just building awareness, you’re building discoverability.

Modern AI search tools reward patterns. When your brand consistently appears in connection with relevant topics, phrases and industry terms, you start to shape how people (and systems) define you.

This package aligns media relations, digital placements and keyword strategy into a single playbook.

Who It’s For

  • Brands aiming to rank in “best of,” “top providers” or “how to choose” style AI queries

  • Scaling companies with SEO and content teams needing PR alignment

  • Spas, skincare or homewares brands seeking lifestyle coverage and creator content

  • Education providers looking to grow student or research visibility

  • Tech brands entering new verticals or expanding user base

Why Growth Changes the Game

Make AI swoon.

Claim the query.

Make it (ex)cite you.

Turn prompts into pipelines.

Make AI name drop you.

Be the source.

Make AI swoon. Claim the query. Make it (ex)cite you. Turn prompts into pipelines. Make AI name drop you. Be the source.

What’s Included

  • PR audit and digital visibility baseline

  • Story cluster planning aligned to SEO topical maps - 3 topics

  • Kick Off Meeting: Brand Strategy Workshop

  • SEO/GEO Onsite optimisation brief and checklist

  • Product PR kits, quote library, digital press page, brand boilerplate and website press coverage page copywriting

  • Media list development

  • Targeted press release campaigns (1x per month)

  • Influencer or content creator outreach (1x per month)

  • SourceBottle Setup & Monitoring

  • Linkby Campaign (1x per quarter)

  • Press Loft Campaign (1x per quarter) & Monitoring

  • Forum and community placement support (e.g. Reddit, Quora - 10x placements Monthly)

  • Coverage Summary (Monthly)

  • Backlink/Citation Log (Quarterly)

  • Monthly meeting (Reporting and WIP)

    Plus:

  • Annual PR Calendar Developed (aligns with SEO clusters and brand)

  • Coverage Repurposing (Social/Blog/AI Answers Page)

  • Competitor Summary (Quarterly)

How We Work

  1. Topic Clustering: We map the entities, themes and product benefits your brand should consistently be associated with.

  2. Story Planning and Asset Creation: We craft media angles, creator briefs and community talking points.

  3. Execution and Tracking: We deploy media, newsletter and forum placement strategies.

  4. Testing and Optimisation: We run brand prompt tests, review indexing and track entity relevance each month.

Outcomes

  • Consistent brand association with target industry terms

  • Visibility in media types that influence generative results

  • Integrated view of SEO, PR and community performance

Book a consult

Book a consult

Let’s get your brand into answers in Google’s AI Overviews, ChatGPT and Perplexity - and beyond!

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