Best PR for Generative Search in Australia

If you want your brand to appear inside AI powered answers in Google AI Overviews, ChatGPT and Perplexity, you need public web signals that AIs can recognise and cite.

PR for Generative Search delivers those signals. We build off site mentions, interviews and citations that align to the entities your customers search for, paired with classic PR craft.

This Is Human is a Melbourne based boutique PR and digital consultancy that focuses on the art of algorithms.

What is PR for Generative Search

Instead of only chasing press coverage, links or rankings, we shape the language around your brand across the web.

Generative Engine Optimisation, often called GEO, is PR engineered for AI search.

When large language models compose an answer, they can find you, understand you and reference you. Independent studies and platform behaviour suggest that brand mentions and citations correlate with visibility in AI Overviews, sometimes more than raw link counts.

The practical focus is on high quality mentions, clear entities and machine readable structure.

How it works, our six step method

Discovery and prompt mapping

We identify the exact question shapes your buyers ask, such as best service in city, service versus alternative, how much does service cost. We then map the entities and co occurring terms that AI expects to see.

Answer assets

We create quotable and structured content that lives on your site and is easy for others to cite. Think expert Q and A, mini guides, checklists and comparisons. These are built for people and easy for machines to parse.

Media and thought leadership

We place named expertise and useful data across tier one media, niche publications, newsletters and podcasts, where people and AIs will encounter them.

Community presence

We support ethical forum participation and expert contributions in the communities that already discuss your category. This creates credible third party references beyond your own site.

Influencer and partner mentions

We run collaborations that create natural brand co occurrence with priority entities, including products, places and people. This grows your semantic footprint.

Measurement and iteration

We track mention velocity, AI citation presence and branded search lift. We adjust story angles, placements and structured data based on what the market and the models respond to.

This approach aligns with our Essentials, Growth and Signature programs.

What to expect, deliverables snapshot

  • Story calendar aligned to prompt shapes and seasonal demand

  • AI friendly press releases and journalist pitching

  • Forum and community placements with appropriate disclosure

  • Influencer and editorial collaborations that fit your category

  • Coverage log with citations and backlinks, repurposing for blog, social and newsletter, and a simple PR dashboard with quarterly reviews

Pricing and engagement model

Choose from Essentials, Growth or Signature so you can start where you are and scale as momentum builds.

Fees depend on campaign frequency, markets, spokesperson availability and media tiers. We will recommend the lightest program that can achieve meaningful results.

Already have an SEO team or agency? See how SEO team add on services so we can complement your existing skill sets.

Why brands choose This Is Human

  • Strategy and execution from a team that blends creative brand craft with technical search rigour.

    Boutique and senior led

  • We focus on off site signals and entity context that support inclusion and citation in AI answers, while keeping the fundamentals of PR.

    Built for AI search

  • Responsive, values led and easy to work with.

    Melbourne based and globally networked

Meet your lead contact

Amy Broadfoot, Managing Director
A senior digital consultant and content strategist who works with a team of expert PR leads. During her career she’s worked with the best - leading content strategist and large SEO projects for Canon, Showpo, Monash University Bluescope Steel and Aesop. She founded TIH nine years ago and is now focused on how brands are understood by both algorithms and people.

Book a short intro to assess fit and scope.

  • Traditional Digital PR often prioritises links and coverage. GEO adds a focus on brand mentions, entity co occurrence and machine parsable structure, because these are what AI systems read when they compose answers. You get all the traditional value of PR, but with the added longtail benefit of GEO.

  • Most clients see early movement in six to twelve weeks. That includes coverage, mentions and growth in branded search. Stronger AI citation presence builds as momentum compounds. Timelines depend on story strength and category competitiveness.

  • No ethical digital PR agency guarantees placements. We run a rigorous program with strong angles, clear proof points and expert access to earn coverage.

  • A named spokesperson, clarity on proof points such as data and case studies, and timely review and approvals. We handle strategy, pitching, production and measurement. We’re also happy to work with your SEO staff or existing digital agency - no doubling up here.

  • We are based in Melbourne, Australia, and the team works across time zones. Start with a short consult using the contact form or email amy@thisishuman.com.au

Book a consult

Book a consult

Let’s get your brand into answers in Google’s AI Overviews, ChatGPT and Perplexity - and beyond!