GEO PR Mini Workshop
Hands-on workshop and training for PR optimisations for AI visibility
This short, focused workshop shows why brands appear in AI answers, who shows up, who doesn’t, and the practical PR actions that lift inclusion. It it a fast pace 90 min workshop, easy to understand, and designed to plug straight into your existing marketing work.
Get hands on training for your marketing team
PR now shapes how AI, and customers, finds and trusts you.
Generative search builds answers from patterns across the web, not just your site.
When respected outlets, sector newsletters, creators, and helpful community threads mention you with clear language, those signals become the evidence models for AI. That is why PR, done with structure, directly influences GEO.
Digital PR Workshop
What is included
Persona and prompt activity
In the workshop we define the decision maker, their needs, and the exact questions they would ask a model. We turn these into a focused prompt set that we test live. This anchors the work to real customer search demand, not guesswork.
Mini PER GEO matrix
Together we create two priority topic clusters with real customer queries. Presented as:
Should be - trusted sources that shape answers for each query
Are - where you are already mentioned
Gaps - high value targets to prioritise next
Prompt inclusion baseline
Six priority prompts tested across leading AI search experiences, with inclusion yes or no and the exact sources cited by the models.
Competitor inclusion snapshot
Who appears in AI answers most often, which domains, newsletters and forums support them, and where they hold structural advantages.
Newsroom readiness checklist
Three quick wins and three structural fixes so editors and AI can reuse your proof without friction. Structure, recap format, internal links and a simple press kit.
Story and media mix recommendations
A mix of media, newsletters, communities and creators most likely to move inclusion for your clusters, aligned to priority pages and entity language.
Own the prompt.
Be the source.
Make AI swoon.
Claim the query.
Make it (ex)cite you.
Turn prompts into pipelines.
Make AI name drop you.
Own the prompt. Be the source. Make AI swoon. Claim the query. Make it (ex)cite you. Turn prompts into pipelines. Make AI name drop you.
How it works
1. Short intake
You share two priority categories or products, a sentence on your personas, three competitors, geo locations that matter, any claims to avoid, and your site and press or newsroom URL.
2. Live session ninety minutes
Together we
Run the persona and prompt activity and capture six natural prompts (within two topic clusters)
Test prompts and record which sources are cited
Compare inclusion across you and competitors
Create a Should be, Are, Gaps source list by cluster
Walk you through your newsroom and on-site tasks that needs optimising to support your PR efforts
3. Delivery within three business days
You receive a follow up findings deck which includes the mini PER GEO matrix in Google Sheets, a prompt baseline table, and the newsroom and on-site checklist.
What you will learn
Where AI currently gets its answers in your category and how often your brand is included
The specific sources to target first to change inclusion quickly
How competitors are earning citations across media, communities and creators
The minimum channel mix and cadence that sustain visibility month to month
The site fundamentals that help your proof get crawled, indexed and reused
Why brands book this workshop
Turns AI search into something you can see. Screenshots, citations and a shared target list for PR and SEO
Creates alignment across marketing, PR and SEO without heavy internal lift
Gives leaders a decision ready view of the opportunity and the level of effort to capture it
Deliverables at a glance
Intro intake call to confirm clusters, audience and competitors
90 minute online workshop
Findings and Recommendations pack delivered within three business days slides with screenshots, Mini PER GEO matrix in Google Sheets, prompt inclusion baseline table ready for evidence links, competitor inclusion snapshot, newsroom checklist, story and media mix recommendations
Follow up review call to walk leaders through the pack, prioritise actions and confirm next steps
Who this workshop is for
Maximum of eight team members attending.
Marketing leaders who want evidence based PR actions that lift inclusion in AI search
Brand and comms teams who want a clear, shared target list of sources that models trust
CMOs and founders who want to test us on a low lift, high value project before moving to a retainer
Marketing teams looking for practical training on how PR influences GEO and how to brief for it
Cost: $2,990 ex GST.
Book a consult
Book a consult
Let’s get your brand into answers in Google’s AI Overviews, ChatGPT and Perplexity - and beyond!